Your hairdresser just gave you the most beautiful, healthy color and cut – but if you want it to stay that way and maintain the masterpiece, you’ve got to jump in and start caretaking. We asked some of our top pros what they WISHED clients would do between visits to the salon, and their tell-all answers offer the perfect roadmap. Watch the video to hear their requests (and the solid reasons they’re asking you to get on board), and prepare yourself for some serious hair transformation.
DO THESE, PRETTY PLEASE…
12 things Joico superstar hair pros REALLY want you to start doing between appointments:
1: Joico Sr. Global Artistic Director, Richard Mannah, wants you to use a treatment masque.
2: Joico Global Artistic Director of Education, Ricardo Santiago wants you to use heat protection on both wet AND dry hair.
3: Joico Artistic Educator, Katie Alm, wants you to hydrate hair ends with oil.
4: Joico Technical Director, Brandon Corbitt, wants you to moisturize hair consciously with Inner Joi Hydrate.
5: Joico Artistic Educator and Brand Content Creator, Mai Hernandez, wants you to use violet shampoo the RIGHT way.
6: Joico Artistic Educator, Rachel Beechboard, wants you to turn down the temp on those hot tools.
7: Joico Artistic Educator, Lisa Maxey, wants you to use a clarifying shampoo right before your next color appointment.
8: Joico Master Artist, Kyle Miller, wants you to learn how to keep your color intact.
9: Joico Global Technical Director, Jeannetta Walker-Rodgers, wants you to stop using cotton pillowcases and start using silk pillowcases & bonnets.
10: Joico Artistic Educator, Kelly Mcgowan, wants you to avoid sleeping with – or tying up – wet hair.
11: Joico Master Artist, Chad Demchuk, wants you to come in for a mid-appointment glossing treatment.
12: Joico Artistic Educator, Melody Sparrow, wants you to make Defy Damage Invincible part of your life.
Watch the video, here…
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