You’ve switched over your wardrobe, swapped moisturizers, even covered the hose bibs – now let’s move onto your hair, because it deserves protection from the havocs of cold weather, too. Today, Joico pros are sharing their favorite tricks, tips, and products to help safeguard every strand through the season.
Here’s what Joico Global Brand Ambassador and Artistic Director, Larisa Love, wants you to do…
Use a weekly masque: “Hair can become brittle in winter temperatures. A powerful masque is great for adding extra moisture when it gets cold outside.
Rinse hair in lukewarm water: Scalding hot temperatures sap hair’s already- depleted moisture level.
Place a humidifier in your bedroom: “This adds moisture to the air and helps combat dryness.”
Give hair a steam treatment: Some salons offer this moisture-boosting service; but you can also pop a towel in the dryer for a few minutes, then wrap it around damp hair to boost your masque benefits.
LARISA’S PRODUCT SUGGESTION:
Defy Damage KBOND20 Power Masque: Merging K-PAK’s deep reparative strength with the bond-building power* and super hydration of Defy Damage, this new treatment delivers 5X stronger hair,** plus a soft, healthy look and feel.
Here’s what Joico Global Artistic Director, Richard Mannah, wants you to do…
Incorporate moisture-rich shampoo/conditioner/treatment into your haircare routine: “This is particularly important during the winter season to maintain optimal hair health,” says Richard.
Get regular trims: “Consider visiting the hairdresser every six-to-eight weeks to preserve the health of your hair.” This takes care of dry, split ends, which can travel right up the hair shaft.
Shampoo less often: “Reducing the frequency of hair washing can be beneficial and prevent dehydration.”
RICHARD’S PRODUCT SUGGESTIONS:
Inner Joi Hydrate Shampoo, Conditioner, and Treatments: Joico’s brand-new line of clean, sustainable, naturally-derived* haircare has been developed with clean, animal-test-free ingredients that are 100% vegan; the packaging and bottles are sustainable**; and using them actually gives back to communities in need. The super-nourishing Hydrate Collection – Shampoo, Conditioner, and Detangler is stocked with apple extract – perfect for counteracting those parching winter conditions.
Weekend Hair Dry Shampoo: He likes this timesaving spray to manage oily roots between washes; it delivers clean, velvety-soft hair without stripping investment hair color;* adding light volume and texture.
Here’s what Joico Brand Storyteller, Olivia Thompson, wants you to do…
Avoid wet hair in the cold: “Wet hair is more prone to breakage. Try not to go outside with wet hair; and if you do, make sure to protect it with a hat or scarf.”
Use a barrier product against frizz and static: “Using a protective barrier
on your hair in winter acts like a “raincoat” — shielding it from snow-flurry frizz and static caused by winter coats, hats, and scarves.
Try a styling product in lieu of heat tools: You can enhance your natural texture, slick hair back, lock in waves, a create a polished appearance without resorting to a flat iron or curling wand – both of which can damage already vulnerable strands.
OLIVIA’S PRODUCT SUGGESTIONS:
Zero Heat Air Dry Styling Crème: Olivia loves this multi-purpose styler (available in two formulas — one for fine/medium hair, another for thick/coarse — to scrunch in curls; slick hair back into a sleek pony; and reduce the need for long, parching blow-dry sessions.
Humidity Blocker+: This shine-boosting product will stand up for you in the rain, mist, or snow, depositing a 24-hour invisible veil of a barrier against frizz, static, pollutants*, and even hair-dulling sulfates** and parabens.
*laboratory tested using pollution particles
** SLS/SLES Sulfates = sodium lauryl sulfate / sodium laureth sulfate
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