Distributor Partners
Access our hair color assets to elevate and promote on social media and in your salons!
What’s Hot Now!
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“Joico has been re-writing the code to healthy hair since forever! ✨
As a hair artist, what’s your JOI(CODE) – aka mantra – to giving your clients the best hair ever? #Joico #Joico50Anniversary”
SOCIAL MEDIA POSTS
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“Featuring our #BTCxJoicoPartner Melissa Maloney (@live_love_dohair).
“➡️ What is your favorite thing to do behind the chair??
I’ll tell you mine and the formulas ⬇️ #joicopartner
My absolute FAVORITE thing to do behind the chair is create dimensional low maintenance color (that’s my definition of lived-in hair 🙌🏻). Of course I love the art and creativity of this type of color BUT most of all, I love what it gives to my clients.
They get hair that looks beautiful from the time they leave to the salon until they come back 3, 6, even 12 months later! It’s a really wonderful thing to ALWAYS love your color even as it evolves between appointments. I love when they come back with a big smile and tell me how they just got a compliment on their 6 month old highlights.
THIS is why I choose to specialize… not because I only want to do what I want to do… but because I want to use my time giving my clients the best of what I can give 🩷
➡️ so what is it that YOU love to do?”
@live_love_dohair #Joico Formula on pre-lightened hair:
Formula 1 (Root Smudge): Joico LumiShine Demi-Permanent Liquid Color 6N + 6SB with 5 Volume Joico LumiShine Developer #JoicoLumiShine
Formula 2 (Gloss): Joico LumiShine Demi-Permanent Liquid Color 9PV + 10VG with 5 Volume Joico LumiShine Developer”
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“Featuring our #JoicoPartner Nathi Vega (@hairbynathi)
“The perfect BRONDE Tone! The @joico lumishine NB series has definitely been my go-to! She lookin like a holiday snacky snack!”
@hairbynathi #Joico Formula on pre-lightened hair:
Formula 1 (Root Melt): Joico LumiShine Demi-Permanent Liquid Color 5N + 5NA with 5 Volume Joico LumiShine Developer #JoicoLumiShine
Formula 2 (Mids-Ends): Joico LumiShine Demi-Permanent Liquid Color 7NB + 7G with 5 Volume Joico LumiShine Developer”
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“Featuring our #JoicoPartner Artist Content Creator Melissa Maloney (@live_love_dohair).
“➡️What are your favorite hair colors to work with?? 🤔
There are few things that light me up as much as…
CARAMEL blends 🤎🔥
Truth be told, I enjoy creating any lived-in dimension color and I also enjoy a bit of variety behind the chair… BUT caramel blends have my whole heart ❤️
➡️ What lights you up behind the chair? And do you specialize in that?”
@live_love_dohair #Joico Formula:
Formula 1 (Lightener): Joico Blonde Life SilverLight Lightening Powder with 20 Volume Joico Blonde Life Coconut Oil Developer #JoicoBlondeLife
Formula 2 (Lowlights): Joico LumiShine Demi-Permanent Liquid Color 4N + 4NWB with 5 Volume Joico LumiShine Developer #JoicoLumiShine
Formula 3 (Root Smudge): Joico LumiShine Demi-Permanent Liquid Color 4N + 3N with 5 Volume Joico LumiShine Developer
Formula 4 (Gloss): Joico LumiShine Demi-Permanent Liquid Color 9BV (1 part) + 7NB (2 parts) + 8NA (1 part) with 5 Volume Joico LumiShine Developer”
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Featuring our #BTCxJoicoPartner Caitlin Dugan (@coloredbycaitlin).
“Lived-in color dreams✨☁️”
@coloredbycaitlin #Joico Formula:
Joico Blonde Life Lightening Powder with 20 Volume Joico Blonde Life Coconut Oil Developer #JoicoBlondeLife
#haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondebalayage #blondehair #hairtrends”
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“Capture the essence of bright golden sunset & glowing vibrant hues with these stunning waves! 🧡☀️
@hairby_kenzzie #Joico Formula:
Formula 1 (Lightener): Joico Blonde Life Lightening Powder with 10 Volume Joico LumiShine Developer #JoicoBlondeLife #BlondeLife
Formula 2 (Toner): Joico LumiShine Demi-Permanent Liquid Color 6NC + 6CCR + 8NC with 5 Volume LumiShine Developer #JoicoLumiShine
#haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #copper #copperhair #balayage #hairtrends #beforeandafter #hairtransformation #healthyhair”
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“Featuring our #JoicoPartner Nathi Vega (@hairbynathi).
Dimensions + money piece = pure joi! 🤩✨
@hairbynathi #Joico Formula:
Formula 1 (Lightener): Joico Blonde Life Lightening Powder with 20 Volume Joico Blonde Life Coconut Oil Developer #JoicoBlondeLife
Formula 2 (Root Melt): Joico LumiShine Demi-Permanent Liquid Color 6N + 6NA with 5 Volume Joico LumiShine Developer #JoicoLumiShine
Formula 3 (Mids-Ends): Joico LumiShine Demi-Permanent Liquid Color 10PV + 10NWB with 5 Volume Joico LumiShine Developer”
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“Who wants that Fall time glow? 🍁🍂 #ShareTheJoi
@thebeautypayge #Joico Formula on pre-lightened hair:
Joico LumiShine Permanent Crème Color 7NC + 6NC + 6NRV with 10 Volume Joico LumiShine Developer #JoicoLumiShine”
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“Featuring our #BTCxJoicoPartner Sarah Cabral (@sarahzstylz).
“✨Here’s the After and Color Map 🗺️
SAVE 🔖 & SHARE for this Foil Placement ‼️
– Using @Joico Blonde Life Powder Lightener and the NEW LumiShine Liquid Demi 9G✨
⚠️ My favorite trick to keep my Icy Blondes bright ✨is to add a little gold!
– I mixed 10BV + 9G. Obsessed with the results!”
Formula 1 (Lightener): Joico Blonde Life Lightening Powder with 20 Volume Joico LumiShine Developer #JoicoBlondeLife #BlondeLife
Formula 2 (Toner): Joico LumiShine Demi-Permanent Liquid Color 10BV + 9G with 5 Volume Joico LumiShine Developer #JoicoLumiShine”
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“Sweet Tea, Pumpkin Spice, or Cinnamon Cold Foam? This #haircolor is giving us all the energy and love we need as we start to fall for Fall. 🍂🧡🍁
@meagankatherinehair #Joico Formula:
Formula 1 (Roots): Joico LumiShine Permanent Crème Color 6CC + 7NRG with 20 Volume Joico LumiShine Developer #JoicoLumiShine
Formula 2 (Highlights): Joico Blonde Life Lightening Powder with 20 Volume Joico LumiShine Developer #JoicoBlondeLife
Formula 3 (Mids-Ends): Joico LumiShine Permanent Crème Color 7CC + 8NRG with 20 Volume Joico LumiShine Developer
✨Featuring✨
♡ Joico Moisture Recovery Shampoo & Conditioner #JoicoMoistureRecovery
♡ Joico Dream Blowout Thermal Protection Créme #JoicoDreamBlowout”
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“Featuring our #JoicoPartner Nathi Vega (@hairbynathi).
“Brown Sugaaaaa Shaken Expresso
When you want to create dimension and your client has faded out previous color, glaze down in between foils. This creates dimension and pop in one single application. It also benefits to cancel out certain tones you don’t want in the outcome.”
@hairbynathi #Joico Formula:
Formula 1 (Lightener): Joico Blonde Life Lightening Powder with 20 Volume Joico LumiShine Developer #JoicoBlondeLife #BlondeLife
Formula 2 (Base): Joico LumiShine Permanent Crème Color 4N + 5NA with 20 Volume LumiShine Developer #JoicoLumiShine
Formula 3 (Toner): Joico LumiShine Demi-Permanent Liquid Color 8N + 7NB + 9VG with 5 Volume LumiShine Developer
#haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #brunettespecialists #dimensionalbrunette #brunettebalayage #brunette #balayage #hairtrends”
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“Featuring our #BTCxJoicoPartner Sarah Cabral (@sarahzstylz)
“🫶 Loving the beautiful tones that I get with @Joico LumiShine Demi-Permanent Liquid Color!
Here’s the facts! ⤵️
• Delivers up to 2x the shine✨
• 100% replenished hair
• Ammonia-free
• So many amazing tones!
• Creamy consistency”
@sarahzstylz #Joico Formula on pre-lightened hair:
Joico LumiShine Demi-Permanent Liquid Color 10N + 10V with 5 Volume Joico LumiShine Developer #JoicoLumiShine”
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“Introducing Curls Like Us a joi-ful wave of styling that embraces and enhances every unique twist and twirl.
Formulated with Algae Oil and Moringa Seed Oil – empowers you to showcase your curls in all their glory.
Paired with our stylist-tested techniques, this curl-enhancing trio helps to simplify your daily styling routine. 🫶
With Curls Like Us, you don’t just style your curls, you celebrate them. 🎉 Are you ready for your curls to feel hydrated and looking healthy? #JoicoCurlsLikeUs
Featuring #Joico
🔹Smooth & Bounce Curl Hydrating Foam:
Reduces frizz and locks out humidity for 72 hours*
Provides lightweight hold
Enhances curl pattern
🔹 Hydrate & Define Curl Crème Styler
Strengthens** hair and reduces breakage by 88.77%**
Shields from thermal damage up to 450°F/232°C
Provides lightweight, flexible hold – no stiffness, no tackiness, no weigh-down
🔹Define & Seal Curl Defining Gelèe
Reduces frizz and locks out humidity for 72 hours*
Seals in moisture
Buildable medium hold won’t weigh down curls
Improves definition of your curls
Heat protection up to 450°F/ 232°C
*vs. untreated hair at high-humidity conditions
**Against combing breakage on damaged hair vs. a non-conditioning shampoo”
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“Featuring our #JoicoPartner Joico Global Technical Director, Jeannetta Walker-Rodgers (@watchmyhairbounce).
“WHO ELSE USE TO BE A CRAZY OVER FOILER 🙋🏽♀️
Get into this look I created in under 25 foils to re- connect a 6 month grow out for my client! @Joico #BlondeLife SilverLight Lightener to lift this natural level 2 and #LumiShine gloss in 9BV and 9T!
Leave me a comment if you’ll use this in the salon! 🗣️”
@watchmyhairbounce #Joico Formula:
Formula 1 (Lightener): Joico Blonde Life SilverLight Lightening Powder with 20 Volume Joico Blonde Life Coconut Oil Developer #JoicoBlondeLife
Formula 2 (Gloss): Joico Blonde Life Demi Gloss 9BV + 9T with 5 Volume Joico Blonde Life Coconut Oil Developer #JoicoBlondeLife
#haircolorist #hairinspo #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #hairstylist #hairinspiration #blonde #blondebalayage #blondehair #hairtutorial #hairtrends #beforeandafter #hairtransformation”
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“Featuring our #BTCxJoicoPartner Sarah Cabral (@sarahzstylz).
“Gray Blending by becoming a Blonde 👱♀️!!
• I love gray blending with a mix of Highlights and Foilayage, that way it remains Lived-in, but blends the grays!
• Then I like to finish with a root tap and tone.”
@sarahzstylz #Joico Formula:
Formula 1 (Lightener): Joico Blonde Life Lightening Powder with 20 Volume Joico Blonde Life Coconut Oil Developer #JoicoBlondeLife
Formula 2 (Root Tap): Joico LumiShine Demi-Permanent DD Crème Color 6NA with 5 Volume Joico LumiShine Developer #JoicoLumiShine
Formula 3 (Toner): Joico LumiShine Demi-Permanent Liquid Color 10PV with 5 Volume Joico LumiShine Developer
#haircolorist #hairinspo #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondebalayage #blondehair #hairtrends #beforeandafter #hairtransformation #haircare #haircareroutine #healthyhair”
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“Featuring our #BTCxJoicoPartner Laura (@lift_lob_love)
“Less foils = Bigger impact! ✨ Leaving pockets of depth gives the blonde something to POP against!”
@lift_lob_love #Joico Formula:
Formula 1 (Lightener): Joico Blonde Life Lightening Powder with 10 Volume Joico LumiShine Developer #JoicoBlondeLife
Formula 2 (Gloss): Joico Blonde Life Demi Gloss 9V (1 part) + 9SB (1 part) + Clear (½ part) with 5 Volume Joico Blonde Life Coconut Oil Developer
#haircolorist #hairinspo #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #hairstylist #hairinspiration #blonde #blondebalayage #blondehair #balayage #hairtutorial #hairreels #hairtrends #healthyhair”
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“We 💛 this NEW client tip from #joicopartner Joico Artistic Director of Education, Ricardo Santiago (@stylistricardosantiago).
(Share how you manage new clients. 💬)
“POV: ‘My Hair is Ruined.’
FACTS: We often receive inquiries from prospective new Guests who aren’t satisfied with their existing Stylist. BEFORE we ever take them on as a new Guest, we encourage them to have a conversation with their existing Stylist to see if the issue can be resolved. Surely, if we ever fall short of satisfaction, we want to know and would love the opportunity to make it right! That said, we feel it’s only fair out of respect, to encourage a guest to try to resolve, before we book them as a new Guest!
Sometimes communication can resolve the issue and other times, we make room!
She always wanted this result and I am so happy to have had the opportunity to give it to her! Also, very grateful for the referral. 🙌🏼.” – Ricardo
@stylistricardosantiago #Joico Formula:
Pre Treatment: Joico Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray #JoicoDefyDamage
Formula 1 (Lightener Bottom): Joico Blonde Life Balayage Lightener with 10 Volume Joico LumiShine Developer #JoicoBlondeLife
Formula 2 (Lightener Top): Joico Blonde Life Balayage Lightener with 20 Volume Joico LumiShine Developer
Formula 3 (Lightener Faceframe): Joico Blonde Life Crème Lightener with 10 Volume Joico LumiShine Developer
Formula 4 (Fill Tone): Joico LumiShine Demi-Permanent Liquid Color 7NC with 5 Volume Joico LumiShine Developer #JoicoLumiShine
Formula 5 (Gloss): Joico LumiShine Permanent Crème Color 9BA + 7BA + 8NRG + 6NW with 5 Volume Joico LumiShine Developer
Post Treatment: Joico Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
✨Featuring✨
♡ Defy Damage Protective Shampoo & Conditioner
♡ Defy Damage KBOND20 Power Masque #joicoKBOND20 #unbreakablebonds
♡ K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray #JoicoColorTherapy #JoicoKPAK
♡ Dream Blowout Thermal Protection Créme #DreamBlowout
♡ Defy Damage Protective Shield
♡ Heat Hero Glossing Thermal Protector #JoicoHeatHero
♡ Body Shake Texturizing Finisher #JoicoHairShake #HairShake”
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“Featuring our #BTCxJoicoPartner Stephanie Brown (@vividsandbalayage).
“@joico KBOND20 is the cherry on top‼️So easy to use and the perfect addition to my blonding services.
➖ quickly and effortlessly detangles the hair
➖balances the hairs PH
➖replinishes moisture”
@vividsandbalayage #Joico Formula:
Formula 1 (Lightener): Joico Blonde Life Lightening Powder starting with 10 Volume Joico LumiShine Developer and ending with 30 Volume LumiShine Developer #JoicoBlondeLife
Formula 2 (Toner): Joico LumiShine Demi-Permanent Liquid Color 9NB + 9V (equal parts) with 5 Volume Joico LumiShine Developer #JoicoLumiShine
✨Featuring✨
♡ Defy Damage KBOND20 Power Masque #JoicoDefyDamage #Joico #JoicoKBOND20 #UnbreakableBonds
#haircolorist #hairinspo #behindthechair #ittakesapro #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondehair #hairtutorial #hairreels #hairtrends #beforeandafter #hairtransformation #haircare #haircareroutine #healthyhair”
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“Featuring our #BTCxJoicoPartner Caitlin Dugan (@coloredbycaitlin).
“Lived-in color dreams✨☁️”
@coloredbycaitlin #Joico Formula:
Joico Blonde Life Lightening Powder with 20 Volume Joico Blonde Life Coconut Oil Developer #JoicoBlondeLife
#haircolorist #hairinspo #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondebalayage #blondehair #hairtrends”
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“LUXE MUTED BLONDE 🩶 Featuring our #JoicoPartner Joico Global Brand Ambassador & Artistic Director, Larisa Love (@larisadoll).
Deliver that “just right” blonde!
“SilverLight Powder Lightener is a total game-changer! It not only lifts hair up to 9+ levels but also tones and neutralizes brassiness simultaneously with its charcoal-infused formula. The result is flawlessly cool blonde hair that leaves everyone excited.” – Larisa Love
Larisa’s Pro-Tips:
Personalize Your Technique: To tailor your luxe muted blonde technique approach for each client, alternate between babylights, slices, and bold weaves. This customization ensures that the final look is perfectly suited to their unique style and hair texture, delivering a result that feels truly personalized.
Maximize Brightness: To create a bright “money piece,” take fine subsections around the hairline. Pro-tip: Start with a low-developer. This not only gives you the brightest result but also helps maintain the hair’s health and integrity.
Lasting Results: To keep your clients coming back, customize your application to suit their specific hair type, color history, and maintenance preferences. This tailored approach not only
ensures a seamless grow-out but also creates a satisfied, loyal client who loves the long-lasting, beautiful results between appointments.
Meet SilverLight Lightening Powder: a new way to cool things down
@larisadoll #Joico Formula:
Formula 1 (Lightener): Joico Blonde Life SilverLight Lightening Powder with 20 Volume Joico Blonde Life Coconut Oil Developer #JoicoBlondeLife
Formula 2 (Gloss): Joico Blonde Life Demi Gloss 9V + 9SB with 5 Volume Joico Blonde Life Coconut Oil Developer
✨Featuring✨
♡ Defy Damage Protective Shampoo & Conditioner #JoicoDefyDamage
♡ Defy Damage KBOND20 Power Masque #JoicoDefyDamage #joico #joicoKBOND20 #unbreakablebonds”
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“Featuring our #BTCxJoicoPartner Sarah Cabral (@sarahzstylz).
“Warm Brown Caramel Balayage, using a Reverse ⏮️ technique!”
Share your thoughts with us! 🤩💖
@sarahzstylz #Joico Formula on pre-lightened hair:
Formula 1 (Lowlights + Root Smudge): Joico LumiShine Demi-Permanent DD Crème Color 6NA with 5 Volume LumiShine Developer #JoicoLumiShine
Formula 2 (Toner): Joico LumiShine Demi-Permanent Liquid Color 7NB with 5 Volume LumiShine Developer”
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“Introducing our NEW LumiShine Permanent Creme Color Series: Mocha (M) & Natural Beige (NB)! 🤎
Craving rich, beautiful color with luscious shine? These intermixable shades are your new go-to for stunning brunette and blonde transformations. With 100% gray coverage, built-in bond building, and lasting nourishment up to 30 shampoos*, it’s color that delights at every level. ✨
To learn more, comment LUMISHINE!!
Are you excited to try these new rich shades? #joico #joicolumishine
*When followed with K-PAK Color Therapy Shampoo and Conditioner”
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“Featuring our #JoicoPartner Joico Global Brand Ambassador & Artistic Director, Larisa Love (@larisadoll).
“We love a silver blonde queen. @shyamaryllis
Using the NEW @Joico Blonde Life SilverLight Lightening Powder to get her to this gorgeous cool toned blonde much more easier.
Have you tried it yet?! ….Life changing!”
@larisadoll #Joico Formula:
Formula 1 (Lightener): Blonde Life SilverLight Lightening Powder starting with 20 Volume Blonde Life Coconut Oil Developer and ending with 40 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife
Formula 2 (Root Shadow): LumiShine Demi-Permanent Liquid Color 7BV + 8N with 5 Volume LumiShine Developer #JoicoLumiShine
Formula 3 (Mids-Ends): LumiShine Demi-Permanent Liquid Color 9BV + 10N with 5 Volume LumiShine Developer
✨Featuring✨
♡ K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment #JoicoLusterLock
♡ Blonde Life Brilliant Glow Brightening Oil
♡ Dream Blowout Thermal Protection Créme #JoicoDreamBlowout
♡ Body Shake Texturizing Finisher #JoicoHairShake”
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“Featuring our #JoicoPartner Joico Global Technical Director, Jeannetta Walker-Rodgers (@watchmyhairbounce).
GLISTEN UP! CARAMEL BALAYAGE 🧡 Sometimes, a hair color goal focuses on maintenance; other times, it’s all about recreating gorgeous celebrity inspo. For Joico Global Technical Director, Jeannetta Walker-Rodgers, this caramel balayage hit both notes.
“Free-painted curls kissed with caramel.
Open-air processing helps ensure that the highlights don’t process too light, and leaves support of underlying pigment for a warm result. It’s an awesome way for a stylist to break free of foiling, and potentially over-lightening the hair. Plus, it’s a quick, easy way to use curl groupings as a roadmap to accentuate light and depth exactly where you want to see it.”
@watchmyhairbounce #Joico Formula:
Formula 1 (Lightener): Blonde Life Crème Lightener with 20 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife
Formula 2 (Gloss): LumiShine Demi-Permanent Liquid Color 8N (1 part) + 10NWB (1 part) + 7NB (⅓ part) + 9BV (⅓ part) with 5 Volume LumiShine Developer #JoicoLumiShine”
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“Featuring our #BTCxJoicoPartner Tricia Ostrom (@nomadbeautytherapy).
“Ya know I love a good salt spray 🌊🌊🌊 Finally got to give the new @joico innerjoi sea salt spray a go!
Prepped the hair with Hydrate Detangler 💦
Styled, and set with this flexible hold walked off the beach spray
The InnerJoi line features raspberry seed oil + beet extract to preserve haircolor – love this for y’all 🤩.”
@nomadbeautytherapy #Joico Styling:
✨Featuring✨
♡ InnerJoi Hydrate Detangler #JoicoInnerJoi
♡ InnerJoi Sea Salt Spray #JoicoCleanBeauty”
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“Ready to cool your blondes? ⚡️🤩 Meet Blonde Life SilverLight a game-changing Lightening Powder that is charcoal-infused, allowing you to prime your cool, silvery blondes AND counteract brassiness while processing. Plus, delivering the same stunning 9+ levels of lift you expect from Blonde Life.
Pair with our NEW Blonde Life Demi-Gloss shades Titanium (T) and Blue Violet (BV) to tone/tweak your blondes so they’re nice and icy. 🧊✨
It’s a brand-new way to create those smokeshow silver-and cool-blonde looks with total ease and confidence! 🥰 #Joico #JoicoBlondeLife #JoicoSilverLight”
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“Featuring our #BTCxJoicoPartner Sarah Cabral (@sarahzstylz).
“My favorite after highlighting service! @joico KBond20! Find out Why ⬇️
✨ It smells so good!
✨ Builds & protects bonds with rich hydration
✨ It protects my color
✨Instantly detangles
✨Animal testing & Paraben
✨ Only needs 2-5 mins”
@sarahzstylz #Joico Formula:
Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife
Formula 2 (Root Smudge): LumiShine Demi-Permanent DD Crème Color 6N + 8N with 5 Volume LumiShine Developer #JoicoLumiShine
Formula 3 (Toner): LumiShine Demi-Permanent Liquid Color 10VG with 5 Volume LumiShine Developer #JoicoLumiShine
✨Featuring✨
♡ Defy Damage KBOND20 Power Masque #JoicoDefyDamage #joico #joicoKBOND20 #unbreakablebonds”
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“Featuring our #BTCxJoicoPartner Kelly (@kellybeestyles).
“Ok so @joico has a 100% vegan and naturally derived ingredients line called InnerJoi! I really to wanted put it to the test on Samantha, here!
The last time Samantha came to me was in the summer time! She’s a busy woman with life, life-ing and I wanted to give her winter time dry hair some hydration. I used the thick and shiny InnerJoi hydrate shampoo and conditioner! The olive ester, pea protein and up-cycled apple extract all contribute to hydration which makes the hair shiny, smooth and less frizzy. Perfect for straight styling her beautiful curly hair!
I also used the hydrate detangler which is the lightest most hydrating leave in conditioner I’ve used in a while! I couldn’t believe how soft her hair felt, let alone how easy it was to detangle for blow dry prep. I layered the blowout crème on top so that I could get that humidity control and heat protection. Did you see in the video how shiny her hair is, JUST from the blow dry?
I flat ironed on 400 and her hair feels, looks and smells amazing! I really love how her hair felt overall from just 4 products so yeaaaa thanks joico! This one is a keeper 🫶🏾.”
@kellybeestyles #Joico Styling:
✨Featuring✨
♡ InnerJoi Hydrate Shampoo & Conditioner #JoicoInnerJoi
♡ InnerJoi Hydrate Detangler #JoicoCleanBeauty
♡ InnerJoi Blowout Crème #Joico”
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“Featuring our #JoicoPartner Joico Global Technical Director, Jeannetta Walker-Rodgers (@watchmyhairbounce).
“I wanted to provide contrast between her natural level and her highlighted hair that didn’t look harsh against one another.
Make sure you’ve lifted the hair enough to provide a clean palette for coolness. I usually lift past my desired result by one to two levels.
I love KBOND20, because I know the low PH helps to shut the cuticle down while providing reconstruction for 5X stronger* hair, and it builds bonds with a dose of moisture. The hair feels wonderful and detangles like a DREAM.”
*Against combing breakage on damaged hair during heat styling
@watchmyhairbounce #Joico Formula:
Prep: K-PAK Clarifying Shampoo #JoicoKPAK
Gloss: Blonde Life Demi Gloss 8N + 9SB + 9V + Clear (Equal Parts) with 5 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife #BlondeLife
Treatment: Defy Damage KBOND20 Power Masque #JoicoDefyDamage”
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“Featuring our #BTCxJoicoPartner Stephanie Brown (@vividsandbalayage). 🩶✨
“✨ Come try @Joico New Blonde Life SilverLight lightener with me 👀
➖lifts up to 9 levels
➖Ideal for cool, gray, ash or silver toned blonde hair
➖Formulated with bond-building Arginine and a signature oil blend to help protect hair against breakage
🎥 Let me know in the comments if you would like a full foil tutorial using SilverLight!!”
@vividsandbalayage #Joico Formula:
Formula 1 (Lightener): Blonde Life SilverLight Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife
Formula 2 (Gloss): Blonde Life Demi Gloss 10BV with 5 Volume Blonde Life Coconut Oil Developer”
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“Featuring our #BTCxJoicoPartner Stephanie Brown (@vividsandbalayage).
“HAIR LOOKS DARKER WHEN WET📣
Do you ever freak out when you get back into the chair and think OMG my hair doesn’t look blonde enough?! Don’t panic!! Hair ALWAYS looks MUCH lighter + brighter when dry 🫶🏻.”
@vividsandbalayage #Joico Formula:
Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife
Formula 2 (Toner): LumiShine Demi-Permanent Liquid Color 10N (1½ parts) + 10V (1 part) with 5 Volume LumiShine Developer #JoicoLumiShine”
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“Featuring our #JoicoPartner Joico Artistic Director of Education, Ricardo Santiago (@stylistricardosantiago ).
“➿Curly hair should be…
_______________?
… My goal with any Curly Guest is to create healthy and soft curls with volume and movement! Done, done, done, done! Of course @joico helped me ensure that all goals were achieved!
SWIPE all the way thru to see her BEFORE 🙌🏼.”
@stylistricardosantiago #Joico Formula:
Formula 1 (Highlights): Blonde Life Crème Lightener with 5 Volume LumiShine Developer + 10 Volume LumiShine Developer #JoicoBlondeLife
Formula 2 (Toner): LumiShine Demi-Permanent Liquid Color 7NWB + 7SB with 5 Volume LumiShine Developer #JoicoLumiShine
✨Featuring✨
♡ JoiGel Medium Styling Gel (4 Hold)
♡ JoiWhip Firm Hold Design Foam (7 Hold)
♡ K-PAK Color Therapy Luster Lock Glossing Oil #JoicoLusterLock”
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“Featuring our #JoicoEducator Taylor Clow (@taylorclowcolors). 💜💙
“Come along for this MAJOR TRANSFORMATION ✨”
@taylorclowcolors #JoicoColorIntensity Formula:
Pre Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray #JoicoDefyDamage
Formula 1 (Lightener): Blonde Life Lightening Powder starting with 10 Volume LumiShine Developer and ending with 20 Volume LumiShine Developer #JoicoBlondeLife #BlondeLife
Formula 2 (Gloss): LumiShine Demi-Permanent Liquid Color 9VG with 5 Volume LumiShine Developer #JoicoLumiShine #LumiShine
Formula 3: Color Intensity Light Purple + Amethyst Purple #JoicoColorIntensity
Formula 4: Color Intensity Mermaid Blue + Aqua Flow #JoicoIntensity
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
✨Featuring✨
♡ Defy Damage Protective Shampoo & Conditioner #defydamage”
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“Featuring our #BTCxJoicoPartner Stephanie Brown (@vividsandbalayage).
“It’s toning timeeee‼️ watch & save this video for a few of my favorite tips using @joico Blonde Life Demi Gloss
➖I love the customizable shades
➖leaves hair shiny + luminous
➖Formulated with bond-building Arginine”
@vividsandbalayage #Joico Formula:
Formula 1 (Lightener): Blonde Life Balayage Lightener with 20 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife #BlondeLife
Formula 2 (Toner): Blonde Life Demi Gloss 10V with 5 Volume Blonde Life Coconut Oil Developer”
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“Featuring our #BTCxJoicoPartner Stephanie Brown (@vividsandbalayage).
“It’s toning timeeee‼️ watch & save this video for a few of my favorite tips using @joico Blonde Life Demi Gloss
➖I love the customizable shades
➖leaves hair shiny + luminous
➖Formulated with bond-building Arginine”
@vividsandbalayage #Joico Formula:
Formula 1 (Lightener): Blonde Life Balayage Lightener with 20 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife #BlondeLife
Formula 2 (Toner): Blonde Life Demi Gloss 10V with 5 Volume Blonde Life Coconut Oil Developer”
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“Featuring our #BTCxJoicoPartner Joico Pro Content Creator, Taylor Dellatorre (@taylordidmyhair).
“✨How To Foilayage The Back Section
✨Working up the head alternate between horizontal and “V” sections. Bring the highest point of the lightener towards the face to create a “sunkissed” look
✨Tease to create a seamless blend
✨Keep the root dropped to create depth.”
@taylordidmyhair #Joico Formula:
Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife
Formula 2 (Gloss): Blonde Life Demi Gloss 10N + 10V with 5 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife”
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“Packing a two-in-one punch, Blonde Life Silver Color Enhancing Masque delivers hydration to highlighted strands, while restoring and maintaining fresh-from-the-salon cool blonde tones. 🩶 ft. #Joico Global Brand Ambassador & Artist Director, Larisa Love (@larisadoll). #joicopartner
Whether used at the back bar or as an at-home maintenance treatment, your clients will experience the transformation of nourished tresses while restoring their silver-blonde hue with just one application! #joicoblondelife #blondelifesilver
Here’s why you’ll love it: #joicoblondelife
♡ Color enhancement lasts up to 3 washes*
♡ Reduces breakage by 60% in a single use**
♡ Hair feels hydrated after first use
♡ Hair feels nourished and conditioned
♡ Helps detangle beautifully
♡ 96% Naturally-derived formulas***
*When using BlondeLife Shampoo
**Against combing breakage on damaged hair, when used with Joico Blonde Life Shampoo vs. untreated damaged hair
***According to the Global ISO 16128 Standard, 96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 96% of the formula”
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“Your Tone Matters – Make it brilliantly blonde and unique to you and your clients! 🥰
#joicopartner #Joico Global Brand Ambassador & Artist Director, Larisa Love (@larisadoll ) shares her love for the NEW Blonde Life Color Enhancing Masques, “I am so excited for the color enhancing masques because my clients love to change up their color all the time without having to visit the salon as frequently.
Stylist Tip: properly advise your clients, based on their individual needs, on how to use the masque correctly for home care.
Client/At-home Tips: I recommend using it on damp clean hair. Apply evenly throughout & comb through from root to ends with a wide tooth comb brush for even distribution. Leave on for at least 5 minutes then wash out with like warm to cold water.”
Here’s why you’ll love it: #joicoblondelife
♡ Color enhancement lasts up to 3 washes*
♡ Reduces breakage by 60% in a single use**
♡ Hair feels hydrated after first use
♡ Hair feels nourished and conditioned
♡ Helps detangle beautifully
♡ 96% Naturally-derived formulas***
*When using BlondeLife Shampoo
**Against combing breakage on damaged hair, when used with Joico Blonde Life Shampoo vs. untreated damaged hair
***According to the Global ISO 16128 Standard, 96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 96% of the formula”
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“Introducing the Low Maintenance Blonde that dubs as high maintenance glam! 💁♀️✨ Thanks to #joicopartner Larisa Love (@larisadoll), Joico Global Brand Ambassador, achieving this stunning, vibrant blonde has never been easier. Say hello to healthy, vibrant locks with our new 7-second trick! Transform your hair to be up to 20x stronger against breakage* in just 7 seconds, bringing you less breakage and more shine! Meet our NEW Defy Damage In A Flash 7-Second Bond Builder! #joico #joicoInAFlash #joicodefydamage
Here’s why you’ll love it:
🕖 Works magic in just 7 seconds for vibrant, healthy hair
🛠 Reinforces hair bonds & fortifies hair structure for lasting strength
💁♀️ Achieves silky, smooth hair without the heavy feel
🚫 Free from silicones
🐰 Proudly PETA-certified & supports Global Animal-Free Testing
✨ Elevates shine for that glossy, healthy hair look & feel
🧬 Facilitates smooth, easy detangling
🎨 Perfect for maintaining color-treated hair’s vibrancy
⏩ Quick path to resilient hair
🌈 Experience a noticeable 7-second transformation – visibly detangled & soft to touch
Get ready to see and feel the difference in 7 seconds! #Joico #JoicoInAFlash #joicodefydamage
*Against combing breakage on damaged hair vs. untreated hair”
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“Love creating shiny, healthy hair hues? Revitalize your clients’ locks by transitioning from blonde to audacious hues, concealing grays, or designing unique color palettes, all thanks to Joico LumiShine! Our goal? To empower your creativity through groundbreaking shades, while prioritizing the health and vibrance of each strand. #joico #joicolumishine #healthyhair
Here’s why you’ll love it:
Delivers up to 2X the shine*
Reduced breakage** and 100% replenished and restrengthened hair***
Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****
* vs. untreated damaged hair
** Combing breakage on damaged hair with K-PAK. Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo
*** vs. haircolor without ArgiPlex
**** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner”
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“Want to maximize your schedule, accommodate last-minute clients, and handle surprise walk-ins? Meet Joico LUMI10—your express service answer.
This revolutionary product is the first-ever permanent hair color to offer complete gray coverage and double the shine (compared to untreated, damaged hair) in a mere 10 minutes. Choose from a rich palette of deeply saturated, fade-resistant shades for enduring color brilliance.
Time is valuable; make the most of it with LUMI10. Now you can see more clients without compromising on consistent, high-quality results. #joico #joicolumi10 #joicolumishine”
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When you’re racing against the clock, achieve vibrant hues in record time with Joico LUMI10! What can you expect? Flawless gray coverage and double the luminosity compared to untreated, damaged hair—all in a mere 10 minutes. With our quick-performing, richly-colored spectrum of shades, you’ll find it easier than ever to unleash your artistic side while optimizing your efficiency. Got a last-minute client seeking to banish grays? We’ve got you covered. Let LUMI10 unlock your ultimate color potential. #joico #joicolumi10 #joicolumishine
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“Reveal Your Hair’s Youthful Glow with LumiShine® YouthLock! ✨ Say goodbye to grays and hello to 100% coverage in 20 Radiant Shades! 🌈 Joico’s breakthrough collagen-infused permanent crème color is here to unlock your hair’s youth potential. 💁♀️✨ Harnessing the power of Collagen, the secret to youthful skin, this innovative formula revitalizes your locks and restores that youthful bounce, body, and LumiShine shine in just one color service. 🙌 Say hello to resilience, smoothness, and gleaming coverage like never before! @joico #joico #joicoyouthlock
♥ GRAYING HAIR: Lock in 100% gray coverage
♥ LIFELESS HAIR: Lock in body, movement, and bounce*
♥ COARSE HAIR: Lock in manageability, noticeable smoothness, and increased softness**
♥ DULL HAIR: Lock in radiance with up to 2X the shine***
♥ DRY HAIR: Lock in hydration and help prevent breakage****
* With K-PAK® Color Therapy™ Shampoo and Conditioner
** With K-PAK Color Therapy Shampoo and Conditioner on damaged hair
*** vs. untreated damaged hair
**** Combing breakage on damaged hair with K-PAK Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo”
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“Brighten and boost your blonde clients with JOICO’s BLONDE LIFE collection! ✨ Dive into a world of specialized lighteners and toners designed just for those sporting golden hues or those craving that radiant lift. With the strength of Arginine and the magic touch of our Tamanu-Monoi oil mix, Blonde Life fights off brass, unwanted undertones, and damage*. Go on, let your blonde shine brighter and bolder than ever! #joico #joicoblondelife
*Less breakage observed when using Joico Blonde Life Brightening Masque compared to non-conditioning bleach on damaged hair.”
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“Blonde is great, but let’s take it up a notch… BLONDER is better! 🔥 Elevate your blonde game with our Blonde Life Ligtening Powder high-lift formula that’s your shortcut to 9+ levels of gorgeousness in record time*. 💫 Say goodbye to damage worries** and additives hassle while building strong bonds and leaving your hair visibly healthy. Whether you’re on or off the scalp, Blonde Life Lightening Powder has got you covered for that stunning blonde transformation in a flash! @joico #joico #joicoblondelife
*vs. other Joico lighteners
**Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach”
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“Unleash Your Creative Blonding Genius! 🎨✨ No more trade-offs between lift and freedom with @Joico’s NEW Blonde Life Balayage Lightener! 💫 We’ve harnessed the power of Blonde Life Lightening Powder and combined it with the precision of kaolin clay to effortlessly lift hair up to 7+ levels in just one application. Get ready to paint your masterpiece! #joico #joicoblondelife
Here’s why you’ll love it:
♡ Soft clay formula that stays put when lifting
♡ Stays moist and does not transfer when processing
♡ Balayage and freehand painting techniques become stunningly simple and speedy”
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“🌟✨ Shine brighter than ever with @Joico’s Blonde Life Demi Gloss collection – Your Ultimate Hair Transformation Companion! From Blonde Ambition to Glacial Goddess vibes, this game-changer checks all the boxes on your wishlist. With seven liquid toner options, say hello to luminous shine, bond-building magic, and endless toning possibilities you’ve been dreaming of. It’s time to create your personalized Blonde Life masterpiece! @joico #joico #joicoblondelife
Here’s why you’ll love it:
♡ One formula tones, glazes, & glosses. Helps refresh dull, brassy blondes
♡ Leaves hair looking luminous and shiny
♡ Intermixable shades for customizable results in one step
♡ Ideal viscosity for drip-free bottle application
♡ Ammonia-free formula
♡ Formulated with bond-building Arginine + our signature Tamanu & Monoi oil blend for beautiful blonde hair”
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“Unleash Your Inner Artist with Joico Color Intensity: Dive into a Dazzling Spectrum of Bold, Brilliant Color! 🌈 Joico Color Intensity is your ticket to over-the-top results that endure up to 20+ shampoos. Our intensely concentrated pigments offer endless creative possibilities straight from the tube or mixed to your heart’s content. Plus, no developer required!** @joicointensity @joico #joico #joicointensity
*Depending on daily care habits, hair history, and texture
**Follow with the K-PAK Color Therapy regimen. “
VIDEOS
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LumiShine LUMI10 Brand Video
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LumiShine Demi Liquids Brand Video
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Blonde Life Brand Video
Joico Posters: 24 inches x 36 inches
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Curls Like Us
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Blonde Life SilverLight & Demi Gloss Model Poster
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Blonde Life SilverLight & Demi Gloss Model Poster
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Blonde Life SilverLight & Demi Gloss Model Poster
Pop Up Banners
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LumiShine Pop Up Banner
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Blonde Life Silverlight & Demi Gloss Artist Pop Up Banner
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Blonde Life SilverLight & Demi Gloss Artist Pop Up Banner
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Blonde Life SilverLight & Demi Gloss Artist Pop Up Banner
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Blonde Life SilverLight & Demi Gloss Model Banner
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Blonde Life SilverLight & Demi Gloss Model Banner
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Blonde Life SilverLight & Demi Gloss Model Banner
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Blonde Life Silverlight Pop Up Banner
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Blonde Life Demi Gloss Pop Up Banner
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Blonde Life Coconut Oil Developer Pop Up Banner
Light Box Banners 8ft x 8ft
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LumiShine Light Box Banner
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Blonde Life SilverLight Light Box Banner
