Featuring Joico Celebrity Artist, Frederic Aspiras
When Lady Gaga appeared at the L.A. movie premiere of “Maestro” – walking the red carpet once again with her famous Shallow co-star — it was a total Hollywood glam moment, thanks to longtime hairdresser, Joico Celebrity Artist, Frederic Aspiras. Elevating a modern styled bob with starlet-era platinum, the look can take your holidays to new heights.
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Frederic’s inspiration…
“A modern take on Hollywood starlet, Veronica Lake, and a freshly-cut bob.”
Why the look works for holiday glam…
It elevates the hugely popular bob trend with a more stylized vibe – gently sculpted waves, icy blonde hair color, and a deep side part.
Prep treatment: Defy Damage Pro Series 1 Bond-Protecting Color Optimizing Spray
Formula 1 (Lightening): Blonde Life Powder Lightener + 20 Volume Blonde Life Coconut Oil Developer
Formula 2 (Gloss): LumiShine Demi-Permanent Liquid 10V Violet + Clear + 5 Volume LumiShine Developer
Post treatment: Defy Damage KBOND20 Power Masque
Frederic’s styling toolkit…
Using breakthrough Inner Joi products – clean, naturally-derived, sustainable haircare – along with the fortifying power of new KBOND20 Power Masque – Frederic was able to bring out the healthy gleam of Gaga’s hair with maximum protection and bond building.
Inner Joi Strengthen Shampoo
Inner Joi Hydrate Detangler
Defy Damage KBOND20 Power Masque
Inner Joi Blowout Crème
Inner Joi Sea Salt Spray
Blonde Life Brilliant Glow Brightening Oil
Heat Hero
Power Spray
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