Bella! The Italian Bob

With Joico Global Artistic Director, Richard Mannah

model with italian bob

Imagine the sparkle of an Aperol Spritz…the breezy scent of citrus trees…the retro chic of Italian movie stars. And just like that, you’ve got the vibe of this year’s Italian bob – a versatile, chin-grazing haircut that Joico Global Artistic Director, Richard Mannah, loves for its beautiful layers and soft, versatile shape. “It’s heavily layered internally so you get lots of movement and texture,” he explains.

Reasons to fall in love with the Italian bob…

It’s perfect for medium-to-thick hair types:

Worried your bob will look heavy and chunky with your hair texture? No prob. “This versatile bob is a beautifully layered shape with a soft undercut around the back nape area to eliminate bulk and thickness,” says Richard.

It can be worn so many ways:

Part it in the center, flip it to the side, wear it wavy, or straight – Richard encourages lots of playing around with this cut, which offers multiple styling options, so it looks different every day.

The layers give it that touchable texture:

This isn’t your classic, smooth, one-note shape…see how Richard styles it, below.

richard mannah with client: Bella! The Italian Bob

Richard’s styling picks…

K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray:Considered a “wonder spray for healthy-looking hair every day,” the silky, leave-in treatment delivers a powerful shield of protection against styling stress, thermal damage, and UV exposure – resulting in mega shine. “This also detangles the hair and assists in keeping my sections clean as I do my cutting,” he says.
K-PAK Color Therapy Conditioner Bottle
Defy Damage Protective Shield:“I apply this for protection against thermal damage and to create the healthiest hair possible,” explains Richard. Considered a true damage-defense hero against the harsh effects of UV rays, environmental pollution, and heat tools, it’s used prior to styling, making hair 4 times more resistant to breakage.
defy damage shield bottle
Heat Hero Glossing Thermal Protector:Richard finishes the cut with our next-generation hair guardian, which springs into action to protect each strand from the assault of thermal styling. Stocked with nourishing Moringa Seed Oil, It imparts a beautiful, glossy shine; locks out hair-dulling pollutants; and even has a heat-activated split-end mender that gets to work the minute you touch hair with a blow-dryer or thermal-styling tool (up to 450 degrees).
Joico Heat Hero bottle
Body Shake Texturizing Finishing Spray:“To finish, I used Body Shake for volume and texture,” explains Richard of this style booster. It delivers plush, airy, bombshell volume, minus a stiff or sticky feel, along with pollution protection. One hit of the button and you get malleable fullness that’s super-natural-looking without any powdery residue.
Joico Body Shake bottle

Watch Richard create the Italian Bob, here:

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