Featuring Global Brand Storyteller, Olivia Thompson
If you love those Get Ready With Me TikTok videos as much as we do, come take a peek as Joico Global Storyteller, Olivia Thompson, takes you into her home and shares the routine that saves her own gorgeous blonde hair after salon color!
The backstory…
Olivia is known for her mane of long, blonde hair – and she’s a hawk about keeping it healthy and bright. “For someone who constantly highlights and uses heat on their hair, it’s important to find a care routine that lets me lighten up and still have shiny, gorgeous locks!” In Olivia’s case, that involves using the K-PAK Color Therapy collection.
Why K-PAK?...
With K-PAK Color Therapy, you get the ultimate merger of K-PAK reconstruction power, plus total shade and UVA/UVB protection; maintaining 82% of hair color for up to 8 full weeks. Instantly repair and strengthen damaged hair with nourishing African Manketti Oil, Argan Oil, and Evening Primrose Oil, creating hair that’s instantly 9X stronger with twice the shine. K-PAK’s SmartRelease Technology releases RoseHip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from future breakage, while repairing years of damage in just a single use.
Ready to get ready?
It’s wash day for Olivia…
And she just got a toner at the salon to color-correct her blonde – the last thing she wants to do is have it fade away in a flash; or use products that strip fragile, lightened strands. “K-PAK Color Therapy is going to help repair and restore all this light hair.”
The first step: Shampoo twice…
It starts with a quick brushing to detangle strands and make it easier for product to penetrate her hair. Then comes K-PAK Color Therapy Shampoo: The luxurious lather of this gentle cleanser whisks away dirt and debris, while fighting the fade of Olivia’s vibrant shade. (In fact, with every single wash, she’ll actually protect hair against future damage.) Why two shampoos? Simple, explains Olivia: The first round releases dirt and build-up, but won’t produce much lather. But after you’ve cleansed off the grime, you can go back in for a good, sudsy wash.
Then comes conditioner and treatment…
Daily-use K-PAK Color Therapy Color-Protecting Conditioner not only extends the vibrancy and life of Olivia’s investment shade, it simultaneously hydrates, strengthens strands, reduces breakage, and bumps up shine to a whole new gleam. It’s followed with K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment. Known as the “secret to lust-worthy locks,” this deep-repairing miracle hair treatment unlocks out-of-this-world color vibrancy and a dazzling, mirror-like shine that will have you touching your hair in amazement. Stocked with nourishing African Manketti and Argan oils, strands become 9X stronger and visibly healthier-looking.
Wait, what?? The Shampoo is back?
We know it sounds utterly counterintuitive; but take another look at this trending shampoo hack known as the “reverse hair wash,” and see how it can change the game the next time you lather up. Essentially, by inverting the order in which you cleanse and condition, Olivia lightens up on the level of moisturizing ingredients left on the hair after a wash. (This can be a boon for someone with fine, limp, or even oily strands, who often feels like they have flat-as-a-pancake hair within a day of washing.) “I do one more step with K-PAK Color Therapy Shampoo for added cleanse and bounce; and it gives me an extra day with my blow dries!”
And now, for heat protection…
This is where Olivia goes in with K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray to detangle strands and put down a barrier before heat styling. “Hair needs protection when you’re using a thermal tool,” says Olivia. “Would you hold fire without gloves?” Luster Lock does the job: It’s a silky, leave-in treatment that that delivers a powerful shield of protection against styling stress, thermal damage, and UV exposure – all of which can fade your hair color. The results are remarkable and visible…smooth-as-silk hair.
That final pop of shine…
Olivia’s last, out-the-door step is to work in a bit of K-PAK Color Therapy Luster Lock Glossing Oil – it’s a protective, reparative hair treatment that tames frizz without weighing strands down. And Olivia loves the way this oil is totally neutral and doesn’t put a tint on her perfectly toned blonde hair.
Watch Olivia’s get-ready routine, here…
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