The Power of Purple

With Joico Celebrity Artist, Jill Buck Of Salon 901

Purple shampoo is no longer some niche product for blondes-in-the-know — it’s become a legit, tried-and-true part of every blonde haircare routine that’s showing no signs of slowing down for 2023. And Joico’s Color Balance Purple is right up there at the top of the headlines. Come take a deep dive with us into the power of purple….

When byrdie.com picked The 13 Best Purple Shampoos for Blonde Hair of 2023, we were thrilled (but, honestly, not surprised) to see Color Balance Purple make the list. That’s because our unique formula instantly cools down blondes and highlighted brunettes, as well as platinum, silver, ombré, and balayage looks, while protecting delicate strands in a big way. As their editors so aptly put it, “If you wish you could maintain a cool, clean blonde for longer, Joico’s Color Balance formula is a dream come true.” Pointing out that you’ll see a noticeable difference right away, the reviewer raved about how mega-shiny hair feels afterwards; and that the product is a perfect pick even for gray clients who want that “crisp white color.” (We might also add that Color Balance Purple is packed with green tea extract, UV absorbers, and antioxidants, plus SmartRelease® Technology – our one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin to repair, protect, and strengthen hair!)

Let’s understand how it works…

Take a quick look at the science behind the concept: Brassy hair – aka, those unflattering warm, yellowish tones that eventually creep into lightened hair – are caused by everything from environmental assaults, to water impurities, UV rays, even the chemicals/minerals in pool and saltwater. And when that super-warm cast takes hold, one of the best ways to zap it and return to the cooler zone is with a purple-hued cleanser. (Think of the color wheel: The opposite of purple is yellow…add one to the other, and you balance things out.) So when you cleanse with Color Balance Purple, those brassy highlighted strands are instantly neutralized.

So, how to use it? Let us count the ways!

✔️ 1: HOW you apply the cleanser can actually customize the coolness of your blonde hair. The secret is in your hands – literally. Just like tinting a tee-shirt in a sink full of water, the more concentrated the pigment, the more intense the results, explains Joico Celebrity Artist, Jill Buck, of Salon 901.

✔️ 2: Use it to create a perfect neutral blonde. Simply apply a dollop of Color Balance Purple Shampoo into your hands, and emulsify it (rub between your palms). You’ll notice the deep purple begin to turn foamy, creamy, and a paler shade of lavender. Now, apply this emulsified lather to your hair; massage in, and let it sit for a few minutes before rinsing.

✔️ 3: Double down when you want a stronger, cool, ashy blonde. This time, lay a generous dollop of Color Balance Purple Shampoo directly onto your hair; spread evenly throughout, and let it sit for a few minutes before rinsing.

✔️ 4: Bring it into your routine about two weeks after a blonde service. Your tones are probably spot on for that initial stretch; but when you start to see the warmth creep in, it’s time to tag-team your regular shampoo with Color Balance Purple.

✔️ 5: Don’t rush the process. The more cool you want, the longer you can let the purple tones go to work. Anywhere from two-to-five minutes should do the trick.