With Joico Global Education Expert, Ricardo Santiago
When his model client needed to make her hair “as chic and expensive looking as possible,” Joico Global Education Expert, Ricardo Santiago, dove right into the newly enhanced Blonde Life collection, creating an icy bob that’s both modern AND classic. Want to know how he created this platinum perfection? We’ve got all the steps, right here:
Ricardo’s inspo…
“What’s more of a fashion statement than a modern platinum bob?,” asks Ricardo, whose model needed a look that would be universally flattering for both her portfolio and photo bookings. The style he created – a longish bob in the coolest, dimensional blonde shade — can work for anyone looking to add an edge to their color.
Why he chose the newly-enhanced Blonde Life collection…
We include our signature ingredient, bond-building Arginine, in all our Blonde Life Lighteners and Toners. Which means that the bond-building technology works to shore up every single strand BEFORE damage is done, lifting hair to new heights without sacrificing shine or condition.
Pro tips…
Who can wear this look?
Ideally this would work best for someone with already lighter natural hair and little to no pre-existing color,” says Ricardo. “I prefer clients with at least a natural level 7 starting point; but not darker than a level 6.”
Don’t rush the process!
“In order to keep the hair healthy and in its best possible condition, you have to take your time and do it right the first time, creating a secure foundation to build on; along with a proper plan for routine care in the future.
Work in smaller sections and make sure your saturation is perfect!
This will help to give you a more even and consistent lift/result. Avoid overprocessing and uneven lift by checking your sections carefully- even with strategic formulation, the hair may process differently.”
Why is this technique so foolproof?
“If you have the time, patience, and proper pricing, it will help to save a lot of time vs using a platinum card foil application. And when done properly with good saturation, you’ll get a great result!”
Formula 1 (Regrowth/Roots): BlondeLife Powder Lightener + 10 Volume Blonde Life Coconut Oil Developer
Formula 2 (Mids/Ends): BlondeLife Powder Lightener + 20 volume Blonde Life Coconut Oil Developer
Formula 3 (Gloss): BlondeLife Demi Gloss 10SB + 10V + cap of 9V + 5 Volume BlondeLife Coconut Oil Developer
Post Treatment: Defy Damage ProSeries2 Bond- Strengthening Color Treatment
The step-by-steps…
1) Apply Blonde Life Powder Lightener with 20 volume starting in the nape and working your way up; staying approximately an inch from the scalp.
2) Saturate thoroughly and sandwich foils after every 3 – 4 slices to assist with the lift.
3) After applying through mids/ends, go back in with Blonde Life Powder Lightener with 10 volume, and apply throughout base. Also use it to pull back over any spots that are not lifting as evenly for a little bump in strength.
4) Process, shampoo with Defy Damage Shampoo and Blonde Life Violet Shampoo back to back before toning.
5) Tone using the NEW Blonde Life Demi Liquid Toners 10SB, 10V with a cap full of 9V and 5 volume NEW Blonde Life Coconut Oil Developer. Make sure the saturation is even throughout, and process for 15 – 20 minutes; rinse and seal using Defy Damage ProSeries 2.
Watch Ricardo create this Platinum Bob…
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