THE DREAMY BRUNETTE
Featuring Joico Celebrity Artist, Jill Buck, of Salon 901
Joico Celebrity Artist, Jill Buck of Salon Nine Zero One had a brunette client with a year’s worth of grow out and a tired balayage. In one super-quick service – thank you Lumi10! – she turned that ‘do into something deeply luxurious, shiny, and expensive-looking. With her easy-to-follow demo and formula, Jill shows you how to dupe it, right here….
The consultation…
“My client naturally has dark hair, but it lacks shine and appears very matte,” explains Jill. “I wanted to give her color a little pep and really make it look expensive. She was ready for fresh, rich, shiny hair!”
Lumi10 NG made it happen…
If you haven’t gotten up close and personal with our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! It’s professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes: And in this collection of luscious, deeply pigmented, biz-building tones are three NEW NV shades that Jill used to bump up the cool on her brunette creation.
With this powerful LumiShine innovation, you’ll get long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…
Let you fit in lots more clients
Nail 100% gray coverage
Rev up revenue
Double the shine of your gorgeous creations
Add express services – especially for those last-minute clients! -- with ease
Jill’s LUMI10 NV Formula…
Formula 1 (base): Lumishine LUMI10 Permanent Créme Color 5NV + 7NV with LUMI10 Dedicated Developer
Formula 2: (Gloss) Joico Color Intensity in Tru Lav
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Final Step: Defy Damage Protective Shield
Jill sent her client home with…
“This brunette must have a color-safe shampoo and conditioner! I want her hair to feel shiny all the time…not just when I do it,” says Jill, who recommended Joico’s K-PAK® Color Therapy collection for protection and shine.
With K-PAK Color Therapy, you get the ultimate merger of K-PAK reconstruction power, plus total shade and UVA/UVB protection; maintaining 82% of hair color for up to 8 full weeks. Instantly repair and strengthen damaged hair with nourishing African Manketti Oil, Argan Oil, and Evening Primrose Oil, creating hair that’s instantly 9X stronger with twice the shine. K-PAK’s SmartRelease® Technology releases RoseHip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from future breakage, while repairing years of damage in just a single use.
How to use the Shampoo: Lather, rinse, and repeat if desired.
How to use the Conditioner: Apply a small amount to clean, damp hair. Leave in for 1 – 2 minutes. Rinse.
