IN & OUT
Featuring Joico Global Brand Ambassador, Larisa Love
How does Joico Global Brand Ambassador, Larisa Love, color three clients in record time? With our new express-service superstar, Lumi10! From faded ends to gray touchups to gorgeous fall dimension, this speed-demon innovation makes ten-minute color a true reality.
LUMI10: May we introduce you?
If you and your colorist haven’t met our 10-minute, express-service innovation – LUMI10 Permanent Crème Color – allow us to introduce you! Our new baby is professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes. With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed for big-time creativity and efficiency, with speedy results.
Why LUMI10 is a game-changer for Larisa and all her clients (not just the celebs!)
“I have to admit – I was skeptical at first,” admits our shoot-from-the-hip Brand Ambassador. “But once I tried LUMI10 on a client, I was totally on board. LUMI10 gave me the richest, most luscious results.”
What she loves most:
1. It’s pre-blended color, and that takes all the guesswork away.
2. If her client has any gray, Larisa can rely on the line to truly cover ALL of it.
3. It’s a huge time-saver and super-efficient.
4. Her clients love getting out the door quickly!
5. Doubles the shine of those gorgeous creations
6. You can ask your colorist for add-on services without throwing them off schedule.
Look #1: Rich Chocolate Dreams
What Lumi10 delivered in 10 minutes: A deeply glossy, dimensional brunette that kissed old frizz and faded ends goodbye.
LARISA’S FORMULA
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: LUMI10 10 Minute Permanent Color 4N with LUMI10 Accelerator
Formula 2 (Gloss): LumiShine Demi Permanent Liquid 6NWB with 5 (1.5%)
Volume Developer Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Look # 2: Gray-Away Ombré
What Lumi10 delivered in 10 minutes: 100% gray coverage of telltale silvers at the roots, plus gleaming, refreshed brunette-and-copper tones.
LARISA’S FORMULA
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: LUMI10 10 Minute Permanent Color 4N + 6NWB with LUMI10 Accelerator
Formula 2 (Gloss): LumiShine Demi Permanent Liquid 9NWB + 8N with 5 (1.5%) Volume Developer Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Look # 3: Espresso-With-An-Edge
What Lumi10 delivered in 10 minutes: Grown-out warmth morphed into a deeply healthy, shiny, mahogany-brunette.
LARISA’S FORMULA
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: LUMI10 10 Minute Permanent Color 4N + 6NWB with LUMI10 Accelerator
Formula 2 (Gloss): LumiShine Demi Permanent Liquid 9NWB + 8N with 5 (1.5%) Volume Developer Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
