SILVER LINING
With Joico Global Brand Ambassador, Larisa Love
When Joico Global Brand Ambassador, Larisa Love, gets a client who just can’t quite own her “silvery” strands, she turns to our new express-service superstar, Lumi10, and puts those babies under cover in just 10 minutes. And that “Gray-Denial Debra?” She’s thrilled to quickly kiss the gray goodbye and run out the door in a flash! Find out how Larisa does it, here:
LUMI10: LET’S LOOK BEHIND THE CURTAIN
If you haven’t met our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! Our new baby is a professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes. With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…
Let you fit in lots more clients
Nail 100% gray coverage
Rev up revenue
Double the shine of your gorgeous creations
Add express services – especially for those last-minute clients! -- with ease
Why Lumi10 is a game-changer for Larisa and her Gray-Denial clients…
“I have to admit – I was skeptical at first,” admits our shoot-from-the-hip Brand Ambassador. “But once I tried Lumi10 on a client who had a hard time acknowledging her gray hair, both of us were totally on board. Not only did I achieve 100% gray coverage in just 10 minutes, but Lumi10 gave me the richest, most luscious results.” What she loves most:
1. It’s pre-blended color, and that takes all the guesswork away.
2. Larisa can rely on the line to truly cover ALL the gray.
3. It’s a huge time-saver and super-efficient.
4. Her clients love getting out the door quickly – and discreetly!
A deep chocolatey base drizzled with glints of warmth and a face-framing money piece immediately turns those gray strands into something deliciously dimensional.
The Formulas…
• Prep Treatment: Defy Damage ProSeries1 Bond-Protecting Color Optimizer
• LumiShine Lumi10 Permanent Crème 6NWB with Lumi10 Accelerator
• Blonde Life Lightening Powder with 20 Volume LumiShine Developer
• LumiShine Demi-Permanent Liquid 8N + 9V with 5 Volume LumiShine Developer
• Post Treatment: Defy Damage ProSeries2 Bond-Strengthening Color Treatment
