The Money-Making “Money Piece” Is Everything Right Now

RIGHT ON THE MONEY

With Joico Global Brand Storyteller, Olivia Smalley

Money Piece – that bold pop of face-framing highlight – is arguably one of the best named techniques we’ve seen in years. This super-hot placement (no way it’s disappearing any time soon), instantly brings a blonde look to life; and can be a huge money-maker for you. Today, Joico Global Brand Storyteller, Olivia Smalley, who’s a master at gilding these poppy pieces, is using Blonde Life Powder Lightener to create the signature dazzle. We’ve got video and how-to’s here.

WHAT IS IT ALL ABOUT THE MONEY PIECE THESE DAYS?
“The Money Piece is so hot right now for many reasons,” explains Olivia. “In addition to brightening the face, accentuating your eyes, and features, it’s an extremely customizable technique. You can go with something soft and delicate, or bright and bold. The face-framing highlights also help clients maintain their color — by being so bright in the front, they help you feel blonder longer.”

LET’S LAY THE GROUNDWORK
Olivia’s client came in with her natural level-4 hair, wanting to be level-10 blonde. “Since her natural level is so dark, we had to achieve maximum brightness with our highlighting technique.”

THE FORMULA
Starting: Level 4 with previous highlights
Prep Treatment: Defy Damage ProSeries1 Bond-Protecting Color Optimizer Spray
Formula 1: Blonde Life Lightening Powder with 20 Volume LumiShine Developer
Formula 2: (Regrowth) Joico Base Breaker Cool with 10 Volume LumiShine Developer
Formula 3: (Mids and Ends Toner) LumiShine Demi-Permanent Liquid 9NV + 10SB with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2 Bond-Strengthening Color Treatment