This 10-Min Gray-Coverage Video Went Viral!

VIRAL VIDEO

stylist applying color

It makes sense that @hairbystevie’s gray-coverage video went viral on social – she put her client’s telltale roots in hiding with just ten minutes on the clock. The secret? New LUMI10! Grab Stevie’s speedy tips, her formula, AND see the footage everyone’s talking about, right here:

The Lumi10 difference…

“I wanted to make my express services more express!” says Stevie, of her fast-track gray-coverage sesh. And if you haven’t met our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! It’s the first professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes. With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…

Let you fit in lots more clients

Nail 100% gray coverage

Rev up revenue

Add express services – especially for those last-minute clients! -- with ease

Double the shine of your gorgeous creations

Stevie’s pro tricks…

Time is money: “Almost everyone will experience the need for grey-coverage touchups, so why make them more time consuming? Seeing those clients every 4 – 6 weeks is at least twice as often as I see non-gray clients. I want to make things as fast and painless as possible so they get more of their time back…and mine! With LUMI10, I can accommodate more clients, walk-ins, and guests who are running late.”

Keep the hairline clean: “Always brush the hair back away from the hairline, then apply the color. I also use a color protectant before and after applying; then I go in with a little color remover and a towel and neaten up for easier removal.
Color removes color!: “Before getting the hair wet, I use my leftover color and add it to the hairline to help with staining.”

LUMI10 also works for color placement: “I also use this color for some of my lightening lived-in color placements. Once the lightener reaches close to desired level, I go in with LUMI10 and touch up those roots and, BAM, I’m done!”

The formula she used today…Pre-Treatment: Defy Damage ProSeries1 Bond-Protecting Color Optimizer Spray

Formula: (Pre-Tone) LumiShine LUMI10 10 Minute Permanent Crème Color 3N + 5N with LUMI10 Accelerator

Post-Treatment: Defy Damage ProSeries 2 Bond-Strengthening Color Treatment

Get more details, here….

 

View this post on Instagram

 

A post shared by Joico (@joico)