Lunch-Break Gray Coverage Is Here!

Lunch Time La Toya Brunette Cartoon woman

TAKE A LUMI LUNCH BREAK

With Joico Master Artist, Mecca Jones

Cover their gray in the time it takes to dash from a desk and gobble a sandwich? Totally do-able – when you introduce your driven “Lunch-Break Latoya” client to our NEW express-service superstar, Lumi10. Today, Joico Master Artist, Mecca Jones, shows you exactly how she thrills her ambitious and time-pressed lunch-break clients with 100% gray coverage in just 10 minutes.

Face it: Some clients have a relentlessly demanding work schedule – and for them, squeezing in a quickie midday hair appointment literally saves the day, and makes you look like a hero. But if gray coverage is involved, that request isn’t always easy accommodate in a rush-rush. Until now

LUMI10: LET’S LOOK BEHIND THE CURTAIN

If you haven’t met our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! Our new baby is a professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes. With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…

Let you fit in lots more clients

Nail 100% gray coverage

Rev up revenue

Double the shine of your gorgeous creations

Add express services – especially for those last-minute clients! -- with ease

Female with short pink hair smiling at camera
woman showing transformation from gray to black

“I’m super excited about Lumi10…seeing the magic it creates before my very eyes.” – Mecca Jones

Why Mecca’s work-obsessed clients are breathing a sigh of relief …

“I have a very hectic schedule behind the chair, and always seem to get those clients who haven’t quite realized their gray has grown out until the morning of their appointment!” says Mecca, who explains that it’s not uncommon for them to come running into the salon frantically asking for last-minute gray coverage. “Normally, I’d have to deny that request or schedule the client further out; but with Lumi10, I can accommodate the service without anxiety. Not only does it cover all gray beautifully, but does it in ten minutes. I’ve been very excited to see the magic it creates before my very eyes. I’m a believer and I’m obsessed!”

FORMULASLumiShine Lumi10 Permanent Crème 3N with Lumi10 Accelerator

All the deets are here…