PETA logo

Certified PETA Global Animal Test–Free

Learn more about the certification >

hair model before treatmenthair model before

Dream Blowout Glass

72 Hour Frizz Fighter

Burst the humidity bubble and take back control of your style with 72-hour frizz control.* Dream Blowout Glass™ forms a shield around the cuticle, sealing in moisture and fighting frizz for a smooth, glassy-like shine, humidity-resistant blowout.

HEALTHY-HAIR QUIZ

Get Your Customized Hair-Care Routine

THE DRY HAIR REVIVAL QUIZ

Take this Quiz and We'll Curate The Right Products to Quench your Hair’s Thirst

moisture recovery products

MOISTURE RECOVERY

Thirsty hair? Quench it!

kpak color therapy products

K-PAK Color Therapy

Helps lock in stunningly beautiful color vibrancy.

color balance purple

COLOR BALANCE PURPLE

Staying true to your hue has never been easier.

“stylers”

STYLERS

Style and substance? It’s the only way we know.

moisture recovery products

MOISTURE
RECOVERY

Thirsty hair?
Quench it!

kpak color therapy products

K-PAK
Color Therapy

Helps lock in stunningly beautiful color vibrancy.

color balance purple

COLOR BALANCE
PURPLE

Staying true to your hue has never been easier.

“stylers”


STYLERS

Style and substance? It’s the only way we know.

virtual classes banner featuring larisa love, richard mannah, laura gibson, ricardo santiago, jeannetta walker rodgers, brandon corbitt, and olivia thompson
virtual classes banner featuring larisa love, richard mannah, laura gibson, ricardo santiago, jeannetta walker rodgers, brandon corbitt, and olivia thompson

A series of collaborative classes featuring a LIVE Joico educator to interact with you every step of the way.

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.