FASHION WITH A CONSCIENCE

It was a harmonious style convergence when environmentally-conscious designer Susan Cianciolo tapped eco-committed Joico to handle hairstyling for her New York Fashion Week show.  Joico Celebrity Stylist George Papanikolas created beautiful styles that he dubbed “Woodstock and the City” for the designer’s “Wisdom of Flowers” collection for Spring 2010. 

The co-ed show featured Cianciolo’s signature, streamlined, organic designs which Papanikolas complemented with highly textured shapes adorned with lovely fresh flowers.  “My intent was to reflect the free, natural concept of the collection, but then give it a chic and modern spin,” he comments.  “It was a great contrast with Susan’s clothes.”

To establish the foundational texture, Papanikolas started by applying Joico’s Body Luxe Design Foam—a heat-activated non-aerosol styling foam that increases hair’s diameter and provides volume and “grip”--and blow drying the hair for maximum fullness.  Then he reached for Joico Design Collection Texture Spray--which contains seawater to add thick, tousled texture and body to hair--and a three-barrel waving iron.  After waving the hair, he reapplied the Texture Spray and lightly backcombed the hair to produce a light, frothy effect.  After that, “I left some of the hair down,” Papanikolas reveals, “and on some of the models I created loose up-styles and even some casual braids.”  Joico’s Design Collection Flexible Shaping Spray provided the finishing touches—it tamed flyways and kept strands stable from the time leading up to the show, until the final model left the runway.  

Joico is committed equally to the business of beauty and to sustaining and enhancing the beauty of the planet via an ongoing series of eco-initiatives.  Thanks to programs that conserve natural resources and energy and reduce its impact on the earth, the company is setting a new green standard for professional hair care.


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Joico, a division of Shiseido, Inc., has been dedicated to the Art of Healthy Hair since 1975. All Joico hair care, styling, haircolor and texture products fuse the latest breakthroughs in hair care science with inspirations from the worlds of art and fashion, to offer unparalleled quality and performance.

For more information about Joico, please call 1-800-80-JOICO or visit www.joico.com