24-KARAT BLONDE

Blondes are richer and warmer this season, declares Joico Celebrity Colorist George Papanikolas, and the luscious dimensional hue he recently created for actress Sarah Michelle Gellar is the perfect representation of this new “gold” standard. The star of Ringer, which debuts on the CW this season, will sport a luxe, warm blonde, enlivened by subtle shots of creamy highlights for her dual role as estranged, identical twins.

“Right now, you’re seeing many of Hollywood’s highest profile blondes—including Sarah, Blake Lively and Kate Hudson—transitioning to this chic, sophisticated blonde,” comments Papanikolas. “I’m offering this shade to many of my celebrity clients, encouraging them to evolve from cool, frosty, overly-bleached shades. The shade is perfect for Sarah Michelle,” he adds, “because in her new show, she plays an ‘uptown’ New York woman with a rich husband and a lavish, Park Avenue apartment. This is that very Park Avenue style, but no matter where you’re at, this is what chic, sophisticated blonde looks like.”

To get the look, George reveals, he softened Gellar’s base to produce a luminous, golden blonde, and then added strategic ivory and honey highlights to create subtle dimension. For retouches, he says, the new Joico Base Breaker is the perfect solution. This innovative formula gently lightens the new growth 1 level without masking the existing highlights. Base Breaker features Joico’s K-PAK Technology with Quadramine Complex, so it reconstructs and revitalizes hair health while it lifts. Hair emerges strong, shiny and healthy. And it’s gentle enough to perform any other haircolor service, including bleach lightening, on the same day.

Finally, to ensure that any blonde shade looks its “Park Avenue” best, hair must always be kept in peak condition—shiny, strong and well-nourished. “That’s why I’m telling all of my clients about Joico’s K-PAK RevitaLuxe Bio Advanced Restorative Treatment,” declares Papanikolas. “This groundbreaking formula actually repairs and restores years of damage instantly by restoring the hair’s structure from the inside out. What’s more, it offers dramatic cumulative benefits, by improving hair’s softness, body elasticity and strength with each use. It offers a unique combination of advanced damage repair plus superior moisture infusion to instantly transform overly-stressed, bleached strands into luxuriously soft, strong and healthy hair.”