FIGHT THE FALL FRIZZIES WITH JOICO SILK RESULT
July 26th, 2010
The fall season brings an end to humid hair, but frizzies can continue on. It's time to tame those tresses and fight the fall frizzies with JOICO's Silk Result collection. An exclusive Synergistic Silk System with real silk surfactants, silk amino acids and proteins help to build hair health from the inside out and when combined with JOICO's exclusive Triamine Complex, hair is left looking healthy and silky smooth. Joico celebrity colorist and stylist George Papanikolas agrees: "As a colorist and stylist I love how Silk Result leaves hair feeling soft and smooth. It provides the perfect foundation for me to work my magic."A coarse, frizzy mane? Unruly curls? Baby fine hair? It doesn't matter what kind of hair you were born with. Silk Result's 4-prong approach will physically reconstruct your hair type with every use. Good riddance to fuzz and fly-aways and hello to salon silky hair this fall season.
• Naturally occurring Silk Amino Acids bathe the hair, locking in rich moisture deep inside, sealing each strand to prevent dehydration and to protect from humidity.
• Serine, Glycine and Alanine, work with JOICO's exclusive Triamine Complex, reconstruct the hair from the inside out without surface build-up.
• Silk Silicone and Hydrolyzed Silk Proteins smooth unruly surface strands to add brilliant shine and depth. This unique blend of silk derivatives forms a weightless, anti-humectant barrier that inhibits frizz and flatness.
• Naturally derived Silk Surfactants from silk filaments gently but thoroughly cleanse. The anionic cleansing agent purifies without roughing the cuticle for damage-free, manageable hair.
• Finally, Joico's Exclusive Triamine Complex rebuilds and measurably strengthens every strand to visibly repair thermal and chemical hair damage. An exclusive blend of amino acids, the building blocks of healthy hair, penetrate, nourish and protect to leave all hair types simply sexy and silky smooth.











