JOICO RATED EQUAL 1st AMONGST SALON BRANDS

When Australian consumer watchdog Choice magazine had 500 consumers blind test 41 different shampoo brands from supermarket cheapies priced at $2.50 to the top end salon brands priced up to $60, Joico Daily Care Balancing Shampoo was rated equal 1st amongst the salon brands featured and in the overall top three preferred favourites. Products were rated for fragrance appeal, consistency, lather and how clean the hair felt after use.

It's not surprising that the product rated so well in the study as it contains Quadramine Complex, a scientifically balanced and perfectly proportioned blend of 19 amino acids found in human hair. The formulation was created to retain vital moisture, promote inner strength and give hair a brilliant shine.

The findings were reported on leading current affairs program Today Tonight and featured chemistry lecturer Dr John Kalman, from the University of Technology in Sydney.

He suggested consumers study the ingredients on the packaging to recognise certain ingredients and additives that suit or don't suit their hair.