Joico: The Art of Healthy Hair
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Welcome to the Joico Mediaroom!

We hope this Web site feature is a valuable tool as you learn more about Joico, our products and our services. We appreciate your interest in our organization and we look forward to being an excellent resource for you. Be sure to add your name to our opt-in email news list in our News Alerts section to keep current on Joico company news.



Latest News

  • September 1st, 2010
    JOICO SPONSORS THE REALITY CARES EMMY GIFTING LOUNGE
  • August 26th, 2010
    JOICO CELEBRITY COLORIST GEORGE PAPANIKOLAS TRANSFORMS NICOLE RICHIE FROM BRUNETTE TO BLONDE
  • August 16th, 2010
    JOICO VERO K-PAK HAIRCOLOR SPOKESPERSON BETH MINARDI REVEALS HER MAD MEN RED FORMULA
  • August 12th, 2010
    CREATE VIBRANT HAIRCOLOR WITH THE JOICO VERO K-PAK COLOR INTENSITY COLOR SYSTEM
  • August 11th, 2010
    JOICO PARTICIPATES IN FASHION FUNDRAISER TO HELP BENEFIT MICHAEL J. FOX FOUNDATION
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Latest Mentions


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Latest Videos

  • Le Graphique
  • K-PAK ReconstrRx Vapor Iron: Intro
  • Vapor Iron Straight
  • ReconstrRx VaporIron Tutorial: Curly Hair
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ABOUT JOICO

We eat, sleep and breathe beauty. We develop innovative, top performing hair products for healthy hair. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the salon industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn't our job - it's our passion.