Make a difference in people's lives through our Beauty for a Cure campaign. Host a "Beauty for a Cure" Fundraiser at your salon and help support City of Hope Cancer Research, Treatment & Education.
Welcome to the new and improved Beauty for A Cure Virtual Tool Kit! After the success and enthusiasm shown from salons and stylists across the U.S. in 2010's Beauty for a Cure campaign, Joico wanted to strengthen it's commitment to Breast Cancer Awareness (BCA) and empower even more salons and challenge them to do even better this year!
Expectations:
The completely redesigned Beauty for a Cure site boasts an expanded roster of downloadable fund-raising programs and a user-friendly design and layout that serve to motivate salons and stylists to participate like never before in Beauty for a Cure events. From last year's inspirational efforts to this year's new tools and downloads, like redesigned posters and step-by-step timeline+Check Off List on everything from logistics to PR, Joico's Beauty for a Cure Virtual Tool Kit is every salon's one-stop shop to planning and executing their fundraiser. Let's make this year's Breast Cancer Awareness month the best yet! So start planning now!
Simple Instructions:
Easy to navigate with user-friendly menus, you can sort through the different downloads available, pick and choose individual assets to download or conveniently download all at once!
Shear Genius, Season 1 winner Anthony Morrison and his fellow stylists at Londoner Salon & Spa proved that stylists CAN make a difference! On October 17, 2010, the Manhattan Beach, Calif.-based salon hosted a Beauty for a Cure cut-a-thon and raised more than $5,700 for City of Hope breast cancer awareness and research. The cut-a-thon was part of a nationwide breast cancer awareness and fundraising initiative.
Christina Amato-Smith, breast cancer survivor and owner of Top Cuts Salon in Long Island, New York, is the epitome of a stylist making a difference. Amato-Smith recently hosted a fundraiser to benefit women battling breast cancer and raised a whopping $15,000! To ensure the event's success, the salon's staff donated their time to offer hair services, local businesses donated food and raffle items, and a DJ kept the close to 300 attendees tripping the light fantastic.
When Joico and City of Hope's Beauty for a Cure campaign called on stylists and salons to make a difference last October, Jaki Berry, a stylist and Distributor Sales Consultant, answered the call LOUD and clear. Berry rallied 15 salons in her Northern California territory to join the nationwide breast cancer fundraising initiative and raise more than $5,000 for City of Hope, one of the leading cancer research and treatment hospitals in the world.
