1975
This year marked an important milestone in the hair industry: the inception of Joico professional hair care by a Southern California hairstylist.

This salon owner had become disenchanted with many of the professional products of the time. He was looking for a product with integrity, something that he and his staff could stand behind. Unlike today, there were few professional product lines back then, causing most consumers to search drugstore and grocery shelves for the answers to their troubled hair. As a result, the salon owner set out to create his own product line to meet the needs of his stylists and clients.

Joico’s humble presence began in a 900-square-foot building. The products were mixed in stainless steel Navy soup tanks and filled by hand. Although Joico initially began as a solution for a single salon owner, the brand and it’s unprecedented science approach to hair care began to take the United States by storm and eventually the world.

1976
During these early years, Joico was looking for a way to create hair care that delivered the most effective reconstructive process. Although the company began with a formula using nucleic acids for reconstruction, within one year another important discovery occurred that would forever change the hair care industry. Joico’s scientists discovered how Human Hair Keratin Protein could be captured and used to truly rebuild hair. For the first time in history, Joico began using Human Hair Keratin Protein (HHKP) in all of its products to strengthen and rebuild hair with a benefit that went beyond simply offering a cosmetic or temporary feel to the hair.

Using Human Hair Keratin Protein made sense. Because hair needed to be rebuilt with all of the 19 amino acids found naturally in hair, hydrolyzed human hair was the only option to achieve this result. Joico began to acquire HHKP from different sources only to find that researchers were discovering new ways to improve on the formula. Joico took great pride in offering the finest quality products with the best possible results. At the time, HHKP had a molecular weight and size of 150-300. Although Joico now uses a wider range of molecular weights, it was a great start to a journey committed to the art of perfecting healthy hair.

1984
In the Eighties, Joico continued its journey as a leader on the forefront of reconstructive hair technology. Once again, science discovered a way to make the original formula more effective, and Joico wasted no time in utilizing this new technology. Researchers proved that HHKP could be processed into MWS of 150-1800 with even more effective and quicker reconstruction results than the original formula.                  

This year also marked the birth of Joico’s own Triamine Complex® formula. Offering reconstruction from cuticle to cortex, Triamine Complex mimicked the exact same percentages of all 19 amino acids found within the hair to form a perfect balance of reconstructing proteins.

1992
In the early Nineties, science revealed the importance of focusing on the cuticle for optimum condition. Researchers demonstrated that if you can control the cuticle, you can control the integrity of the hair. It was also discovered that the majority of reconstruction occurs during the conditioning process. Because of this, Joico created a new formula called Cationic Triamine Complex. Although Triamine Complex was utilized in all Joico products at the time, Cationic Triamine Complex was added to only conditioners and reconstructors for optimum hair repairing benefits.

Cationic Triamine Complex offered the same 19 amino acids found in hair with the same molecular weights and sizes intact, but the formula also featured a positive charge that attracted to the negatively charged cuticle layer. Finally, optimum cuticle and repair protection could be achieved in the quickest and most effective way possible while preventing further damage to the interior of the hair fiber. The end result was stronger, healthier hair with the greatest protection available.

1999
Although Joico had already mastered the Triamine Complex and Cationic Triamine Complex formulas to mimic hair reconstruction, scientists once again found another extremely important discovery that would change the way Joico reconstructs the hair in the years to come: more effective molecular weights and sizes that resulted in 150-2500 MWS and every size in between for the ultimate in hair reconstruction.

2002
In January of 2002, one of the most incredible mergers in haircare history occurred. Joico, the company that had led the industry in hair reconstruction, was purchased by Shiseido, the leaders in skincare. Shiseido Inc, finalized negotiations with Joico International to create a new professional haircare family, paving the way for infinite possibilities in growth and new research.

2006 JOICO: THE REINVENTION
Joico innovates Quadramine Complex™, a synergystic hybrid of both Triamine and Cationic Triamine Complex for a new generation of reconstruction. Unlike the two ingredients separately, Quadramine Complex™ has the ability to enhance the performance of all Joico shampoos, conditioners, reconstructors and styling aids in every category.