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Kate Hudson

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Insider Look

PETA logo

Certified PETA Global Animal Test–Free

Learn more about the certification >

scalp vitality products on rocks

Scalp Vitality

Discover NEW Joico Scalp Vitality – inspired by the latest in skincare, this barrier care routine features clinically tested formulas that preserve the scalp barrier’s delicate balance, ensuring optimal scalp and hair health.

DISCOVER SCALP VITALITY

HEALTHY-HAIR QUIZ

Get Your Customized Hair-Care Routine

Quiz me
moisture recovery products

MOISTURE RECOVERY

Thirsty hair? Quench it!

kpak color therapy products

K-PAK Color Therapy

Helps lock in stunningly beautiful color vibrancy.

color balance purple

COLOR BALANCE PURPLE

Staying true to your hue has never been easier.

“stylers”

STYLERS

Style and substance? It’s the only way we know.

Discover All Joico Hair Care >

moisture recovery products

MOISTURE
RECOVERY

Thirsty hair?
Quench it!

kpak color therapy products

K-PAK
Color Therapy

Helps lock in stunningly beautiful color vibrancy.

color balance purple

COLOR BALANCE
PURPLE

Staying true to your hue has never been easier.

“stylers”


STYLERS

Style and substance? It’s the only way we know.

Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
Fall Hair-Color Trends You’ll Love
Fall Hair-Color Trends You’ll Love
Surprising Ways to Use a Hair Masque
Surprising Ways to Use a Hair Masque
The Post-Pool Hair Routine
The Post-Pool Hair Routine
Hair-Saving Masques For Summer
Hair-Saving Masques For Summer
The Return of the Side Part
The Return of the Side Part
Salon Spotlight:
Salon Spotlight:
The Baroque Bob with Joico Global Artistic Director, Richard Mannah
The Baroque Bob with Joico Global Artistic Director, Richard Mannah
Say “I Do” to a Romantic Curly Upstyle
Say “I Do” to a Romantic Curly Upstyle
How to Bubble Braids & Waves for Summer
How to Bubble Braids & Waves for Summer
Detangling: a Do’s & Don’ts Guide
Detangling: a Do’s & Don’ts Guide
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
Fall Hair-Color Trends You’ll Love
Fall Hair-Color Trends You’ll Love
Surprising Ways to Use a Hair Masque
Surprising Ways to Use a Hair Masque
The Post-Pool Hair Routine
The Post-Pool Hair Routine
Hair-Saving Masques For Summer
Hair-Saving Masques For Summer
The Return of the Side Part
The Return of the Side Part
Salon Spotlight:
Salon Spotlight:
The Baroque Bob with Joico Global Artistic Director, Richard Mannah
The Baroque Bob with Joico Global Artistic Director, Richard Mannah
Say “I Do” to a Romantic Curly Upstyle
Say “I Do” to a Romantic Curly Upstyle
How to Bubble Braids & Waves for Summer
How to Bubble Braids & Waves for Summer
Detangling: a Do’s & Don’ts Guide
Detangling: a Do’s & Don’ts Guide
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champage bottle

Cue the bubbly!

Celebrate with Us

Read More >

champagne bottle

Cue the bubbly!
Celebrate with Us

Read More >

joico pro color collection, lightener, silverlight, lumishine permanent creme, lumi10, youthlock and demi permanent products

Discover the Pro Joi Color System >

Dark-to-Light Transformation
Dark-to-Light Transformation
Marketing Magic! The Fall Hair-Color Menu
Marketing Magic! The Fall Hair-Color Menu
Trending Carmel Brunette
Trending Carmel Brunette
Rich Espresso Brunette Curls
Rich Espresso Brunette Curls
A Night Out in Miami With… The Curls!
A Night Out in Miami With… The Curls!
Luxe Muted Blonde
Luxe Muted Blonde
Hot Trend: the Dark-Chocolate Brunette
Hot Trend: the Dark-Chocolate Brunette
Brunette Transformation: Subtle But Powerful!
Brunette Transformation: Subtle But Powerful!
Low-Maintenance “Teddy Bear Bronde”
Low-Maintenance “Teddy Bear Bronde”
Rose-Gold: The Touch-up That’s Trending
Rose-Gold: The Touch-up That’s Trending
Piping Hot Right Now: Mocha!
Piping Hot Right Now: Mocha!
Hot Blondes: The Trending Trio
Hot Blondes: The Trending Trio
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virtual classes banner featuring larisa love, richard mannah, laura gibson, ricardo santiago, jeannetta walker rodgers, brandon corbitt, and olivia thompson
virtual classes banner featuring larisa love, richard mannah, laura gibson, ricardo santiago, jeannetta walker rodgers, brandon corbitt, and olivia thompson

A series of collaborative classes featuring a LIVE Joico educator to interact with you every step of the way.

RSVP FOR VIRTUAL EDUCATION CLASS

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Larisa Love
Larisa Love
Global Brand Ambassador & Artistic Director
Richard Mannah
Richard Mannah
Senior Global Artistic Director
Olivia Thompson
Olivia Thompson
Joico Brand Storyteller & Blonde Specialist
Jeannetta Walker-Rodgers
Jeannetta Walker-Rodgers
Global Technical Director
Ricardo Santiago
Ricardo Santiago
Artistic Director of Education
Brandon Corbitt
Brandon Corbitt
Joico Technical Director
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